This type of hair dye deposits color onto the hair shaft without altering the natural pigment. It typically lasts through several washes, gradually fading with each shampoo. An example is a vibrant violet hue achieved without bleach or long-term commitment.
Offering a temporary change of appearance, this coloring method allows for experimentation with fashion trends and self-expression without the permanence of traditional dyes. It is often less damaging to the hair than permanent options. The increasing popularity of this product reflects a growing desire for versatile and expressive hair coloring solutions.