Employee purchase programs are common within the automotive retail industry. These programs often offer reduced pricing on new and used vehicles, as well as parts and services. For example, an employee might be eligible to purchase a vehicle at the dealer’s invoice price or receive a fixed percentage discount. Access to such programs can vary by dealership and manufacturer, with specific terms and conditions influencing eligibility and the extent of available savings.
Access to reduced pricing provides a significant financial benefit for dealership staff. This perk can make vehicle ownership more attainable, allowing employees to drive newer, more reliable vehicles or upgrade to models they might not otherwise afford. Historically, such programs have served as both a recruitment and retention tool, boosting employee morale and loyalty. Furthermore, employee familiarity with the dealership’s inventory through personal ownership can enhance sales and customer service expertise.