The available exterior finishes for the 2014 BMW i3 with the Range Extender (REX) option comprised a curated selection reflecting the vehicle’s innovative and sustainable character. These finishes played a key role in the overall aesthetic of this groundbreaking electric vehicle, allowing for personalization and visual distinction.
The selection of appropriate exterior finishes was a critical element of the i3 REX’s market positioning. Colors were chosen to enhance the car’s futuristic design and appeal to the target demographic. This careful consideration of aesthetics contributed to the vehicle’s overall desirability and reflected BMW’s commitment to design excellence within the emerging electric vehicle market. The historical context of limited color options in early electric vehicles makes the i3’s range of choices even more noteworthy.
