The Minnesota Vikings’ visual identity revolves around purple and gold. Specifically, the official colors are “Purple” (PMS 268 C) and “Gold” (PMS 130 C). These colors are prominently displayed on the team’s uniforms, helmets, and other branding materials. For instance, the team’s helmets are a distinctive matte purple with gold horns.
This color scheme holds significant weight for the franchise, fostering a sense of unity and tradition among players and fans. The selection of purple and gold dates back to the team’s founding in 1961. These colors were chosen by the original owner, Bert Rose, and have remained consistent, contributing to the team’s recognizable and enduring brand. This visual consistency links the current team to its history, invoking a powerful sense of legacy.